The worst possible thing you can do as a small business or any business for that matter when it comes to social media is sitting idle. So many businesses have no initiative as to where to start with social media, they end up doing nothing at all. BIG MISTAKE. Colossal. I say this because, social media marketing is not going away anytime soon, and you don’t have to know everything about social media marketing to make it effectual for you as a business trying to be found on the internet. So what the hell are you waiting for?
Time and time again I’ve had the same conversation with clients about what they should or shouldn’t do about their social media marketing efforts. The biggest response I get from clients is, “I don’t know where to start”. My response is: “You really can’t screw it up, but don’t do NOTHING”. Yes, SM implementation is time consuming, less intuitive than one could ever envision and yes, it can be exasperating at times, however, if you sit down and determine what is relevant and what is not, you will rapidly find yourself with a short list of SM venues that might suit you. Worst-case scenario, you set up the sites and then what? You scarcely post to them, this is common, and it will change once you start noticing what others are doing and how it works for them. More importantly, the foremost thing is, at least you have accomplished the hardest part by listing yourself as a business. Believe it or not you are now on the road to something larger than before when you were sitting on your hands contemplating, “Where do I begin?”
When I started out in Social Media Marketing, I was faced with this very same challenge. I was thrown into a position as an Internal Marketing Coordinator for a dental office, and I was given a small manual on how to claim social media sites. I began reading a lot on my own, and learned that you need to claim your listings on the Internet. So I sat down and made a list of the ones I use, personally and started there. This list has perceptibly amplified now, but here’s what I’ve established to be the most essential
MY TOP TEN SOCIAL MEDIA SITES
Observably we can add more to this list now, but quite honestly, if you are just starting out and you want to know where to start, this is a good base. Another thing to contemplate in addition to all of these are: Directory Listings. Yes, directory listings are also just as vital as social media listings and you don’t have to pay to list for basic directory listings, they are FREE, and they are effective. In the beginning I found a beta testing site called Brandify to help me understand what our brand looked like on the Internet. Brandify now charges a small fee to use their service, but this helped me understand our brand online, compile my list and it also gave me a list of directories they deemed valuable, necessary and prudent as well. I’ve added to that list and here are my
MY TOP TEN DIRECTORY LISTING SITES
- Insider Pages
- Merchant Circle
- Bing Business Portal
- Google Maps/Google Places
- Yahoo Local
When you initially look at these lists you are scratching your head going, “huh, I’ve never even heard of these before”? Yes I know, some of these you’ve never heard before and some of them you have, but consider this: singularly they are meaningless, united they are powerful. What that means is, the more places you put yourself on the Internet, the easier you are found through Google, Bing and Yahoo searches.
Things to consider when setting up directory listings and social media sites:
1. Uniform – Keep your information uniformed throughout your sites! Continuity is king as well as content! Make sure you fill out all of the information you can, the description, the about us, keep it uniform. Write a universal description and about us and copy and paste it throughout your sites and directories.
2. Media – Make sure to post relevant pictures, photos, videos and logos wherever you can. Don’t leave things blank, your brand and the awareness around it are vastly important when it comes to being found and consumers remembering who you are!
3. Claim before Create – Make sure you are claiming your sites before creating new ones, it’s quite possible someone might have already started a Facebook page for you when they checked in at your business or wrote a review about you on Yelp. Yes, you have to claim your sites, not all of them but most of them, just make sure you do a search on that site before setting up a new one.
4. Be Prepared – This process will be much more painless if you are prepared and have your information ready and accessible! The more prepared you are the faster you will get your listings posted. Keep your media and information in one universal folder on your desktop where it is accessible.
5. Don’t pay to claim – When claiming, there are some sites that want you to pay to claim faster, don’t do it. They will send you a postcard in the mail with a verification pin and instructions. Most of them will say it takes 2 weeks, but I’ve never seen that, it usually takes about 5 business days or less.
HINT: When setting up your map directories in MapQuest, Google Maps and Bing Business Maps, make sure your location pin is in the right location, if not, move it. You can drag and drop your pin anywhere on a map. If not, then you contact Google/BING/MapQuest.
After you’ve set up your sites, start posting to them and drive traffic to them. Use your social media sites to drive traffic to your directory sites, use your directory sites to drive traffic to your social media sites by linking you social media sites on your directory sites. Any link that backlinks to your website, is great Simple SEO 101. Once you jump in to this ever-changing tide of social media and online marketing, you will soon find out, it isn’t as intimidating as it looks. It is very easy to start campaigning and promoting your business with a few clicks of the mouse and keyboard and it didn’t cost anything more than your time, BOOM!