Your website is your most important online tool! Not to take away from social media and directory listings, but without your website, the other listings are rather pointless. Your website is like your online toolbox, within that toolbox is your content, social media links, contact information, reviews, maps. . . it’s total access to everything you are as a business and your online brand and authority! The biggest mistake most companies make is letting their website sit stagnant. BIG MISTAKE! Your website should be a dynamic tool, one that is constantly updated, new content, pictures and blog posts regarding your business, products, services, tools! This should all be constantly updated; otherwise, Google and Bing will disregard your website as worthy of a web crawl, and trust me, you want those web crawls! It should also be an active space where you can connect with potential clients through online chat and surveys. Here are a couple of tips to beef up your website and dynamic online presence.
A great way to keep your website active and dynamic is by creating blog posts at least 2-3 times a month. Blogging is an excellent way to backlink to pages on your website and create some solid SEO. It also helps you craft your authority online and it keeps people interested in your website and what you have to say about your industry. Promote your blog posts through social media, by creating a post with a link to your blog page (copy and paste the URL of your blog post into a Facebook/Google+/Twitter post). This is a great way to drive traffic to your website while giving you a solid click through rate from your Social Media, and it also gives customers a chance to take a peek at some of your other web pages as well. Also, make sure your website has a post section or blog roll as well, keep it updated in addition to an off page blog site such as wordpress.com or blogger.
Embedding your Facebook posts into your website is another great way to keep things dynamic. It’s an easy thing to do and something Facebook and now Google+ implemented several months ago to help businesses highlight certain posts. After you have created your timeline post and posted it, in the upper right hand corner (Image A below) there is a small pull down arrow, click on this and a menu will popup, at the bottom (Image B below) of the menu you will see embed post, click on that and it will give you an html code (Image C below) that you can place in your website to highlight that particular post. If you are a novice at WordPress but know your way around the backend of your website, it’s worth just trying out. It is a great way to drive traffic to your social media brands as well and get interaction on them, likes, comments etc..all worthy forms of interaction and Google likes it! Note: you can also embed Pinterest posts and pictures as well.
One of the newest and most inexpensive ways to promote your website and help potential clients immediately is by installing Live Chat. If you are using a WordPress driven website, LiveChat is simple to install (using a plugin) and easy to setup. Live chat not only gives you an enormous amount of inside demographic information on the people frequenting your site but also gives you the opportunity to solicit these individuals based on the pages they are looking at real time. And you would be surprised the amount of people that will use the chat option especially if they know it is live and will have their questions answered immediately without having to email or call. Actually, a recent surveyed showed that 7 out of 10 consumers prefer chat because 90% of consumers do their research online, so why not? My recommendation is LiveChat, they are pretty inexpensive, you are looking at around $80 for two operators, and if you get one client, patient, customer then it pays for the entire show! You don’t have to be techno savvy to appreciate or use these tools, but it will definitely help boost your traffic; the longer customers stays on your site the better your Google ranking. There are other live chat tools to use such as: ClickDesk Live Support http://wordpress.org/plugins/clickdesk-live-support-chat-plugin/ but I really like LiveChat because it works beautifully with WordPress and it is easy to install and integrate! TECH TIP: send a post chat survey with a link to your social media and website. Live Chat allows you to customize this part of the post chat session and survey.
Creating a review option on any or all your web pages is also a helpful way to create more traffic on your website. Tell your customers to go to your website to write a review about a product or service you sell. If you are using WordPress there is an awesome plugin called WP Review http://www.gowebsolutions.com/wp-customer-reviews/ that works like a charm. It also gives you the opportunity to filter your reviews and creates some great Google Snippets online as well. For instance if you sell boxes online and someone writes a review about how awesome your boxes are, Google tags that as genuine unsolicited content, which in turn boosts your SEO and authority about that particular product online.
When it comes to your website and keeping yourself dynamic, it really takes little to no effort to make this happen. Businesses hire website maintenance managers all of the time to change and make updates to their website. Your website is a great way to keep your customers informed as to what is happening with your company, whether it’s new hours, new products, services, it doesn’t matter, it is your link to the outside world and the world’s link to you! People want to be connected to products and services they use and believe in and by keeping your customers up to date is an inexpensive way to keep them engaged and interested, otherwise you’ll just get buried by the 6 million other people trying to outdo you! So engage, be dynamic and keep things interesting!