At some point you might develop your own website, and personally if you are trying to learn about SEO, building a website is good practice. There are some great plugins out there to help you with your on page SEO and I have found one that has it all the “All In One SEO” plug-in. It is robust, intuitive, easy to use and more importantly, effective. Here’s how it works.
Where to find it in your WordPress Site
Goto: Plugins —> New —> All In One SEO Pack —> Version 2.0 | By Michael Torbert —> download —> activate
Once downloaded and activated, you can now plugin your information, literally. You will see the AIOSEO information at the bottom of each of your web pages. See below 1A:
First off, the rating on this plug-in is high and my rule of thumb when downloading any plug-in of any type is to check it’s ratings. Read reviews and what customers are saying, do your RESEARCH! Otherwise, you could be left with a crashed website scratching your head, and no one, ever wants to be left in the dust like this. AIOSEO is tried and true and I’ve worked with developers that have used and love it as well. When you are trying to do simple on page SEO this is a great tool to start with. Page titles and Meta descriptions are vital when it comes to Google and you want to make sure you are labeled, printed and exploited everywhere on your website and within Google’s parameters. You want to be found right? Well this is where you start the foundation of being found and begin your quest for on page SEO.
One of the first things you need to comprehend is writing a good Meta Title. The motive for this is so that you index well on Google, which in turn gives you high-quality Google searches. Secondly you are labeling your web pages accurately, as this is also incredibly vital. Furthermore, by using this plugin, you are told straight away how many characters you should use in your descriptions and Meta Titles. If you stuff your Meta titles with too many keywords, Google will notice, trust me, and they will strike your site as a stuffer. This will in fact hurt your Google searches. So play nice and within the rules and guidelines and before you know it, you will be found, found, found!
AIOSEO allows you to either write your own Titles/Descriptions or you can have them auto generate them for you. I like to write my own, that’s just me, but the auto generate option is effective as well.
Meta Title (formula)
*Make sure to use only 60 characters or less
what the page is about | who you are | where you are
For example under my “marketing services” page it looks like this:
Marketing Services | 512City Design | Austin, TX
Always make sure to post under 60 characters and yes, spaces count as a character, otherwise Google and Bing will give you a lashing for stuffing your Meta Titles. Stuffing your Meta Titles was common practice before Penguin came into town, Google has changed how they read your page and look for repetitive content.
*Make sure to use only 150 characters or less
Meta Descriptions are important as well, as they explain what this page is about, another important factor when Google and Bing are crawling your site. When writing your Meta Description make sure to only use 150 characters or less. My rule of thumb is to use the first 150 characters of the page I am describing. You can easily copy and paste this content into your description box.
You can also write Meta Tags as well, the jury is out on whether or not these really make a difference in Google searches, but I still use them, the more the merrier is my rule. Just keep within the guidelines and you all should be well.
AIOSEO also gives you the opportunity to place your Google Analytics ID and Google/Bing Webmaster and verification codes as well (see below). After you have set up your Analytics/Webmaster accounts you are given a code, within AIOSEO you are able to place this code so you can look at the Meta data from your website, ie , traffic, bounce rate, keywords etc… (SEE A2 BELOW)
All in One SEO Pack is not the end all be all of on page SEO, but it is the beginning of a journey. This journey will take you down many twists and turns and paths you never thought imaginable. SEO is beyond crucial when it comes to building your website and it is a continual machine one that never ends. All In One SEO Pack is a great way to start greasing the wheels of your SEO machine, get found!